![]() ![]() ![]() Through the use of media archeology this article aims to illuminate the evolution of analog leaflet propaganda into its contemporary digital form of internet memes. Furthermore, the text discusses Internet meme's ability sew discord by consistently reaffirming preexisting tribal bonds and their relation to traditional PSYOP tactics initially used for analog leaflet propaganda. This text explores the link between internet memes and their ability to “hack” the attention of anyone connected to internet using dense modality and cognitive biases. Due to the ease of creation, and their ability to constantly reaffirm axiomatic tribal ideas, they have become an adroit tool allowing for mass influence across international borders. Internet memes can be used to target specific groups to help build and solidify tribal bonds. In the past such items were dropped from planes, now they find their way into social media across multiple platforms and their territory is global. Internet memes are one of the latest evolutions of “leaflet” propaganda and an effective tool in the arsenal of digital persuasion.
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